Wednesday, November 28, 2012

WA: "How state Democrats overpowered GOP in governor's race: data and doorbelling"

Love him or not, the dude gets s##t done!

Jim Brunner (Fairview Fannie):
The Democratic Party's robust ground game — which combined sophisticated data tracking with old-fashioned doorbelling — played a significant role in the outcome of one of the nation's most-watched gubernatorial races, leaders of both parties said in interviews. "McKenna didn't know who was going to vote, and we did," boasted state Democratic Party Chairman Dwight Pelz, who credited a campaign that focused on persuading 400,000 Democratic-leaning but sporadic voters to mail in their ballots. MORE...

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